Paper Crane is a symbol for peace and eternal youth according to Japanese legend. If a paper crane is given away, it means that the sender wishes the receiver happiness and prosperity. Hence we named our label The Paper Crane Co. Every piece we send away is a thousandfold blessing that we give to the little ones who wear them, as well as a donation initiative for other children in need.



The Paper Crane Co was founded with a simple philosophy: to offer sustainable kids’ clothing that embodies children innocence with minimalist design. Our ethos is to embrace childhood with the “less is more” principle.

We understand the need for a capsule wardrobe where parents can keep the little ones looking stylish but spend less on clothes. The Paper Crane Co was born from the idea to provide children with timeless essentials that can be used for a long time and handed down to future siblings.

We believe good and versatile design is long-lasting. Our pieces are designed to be mix-and-matched and worn in different ways for every occasion.


Less, but better.


The Paper Crane Co was created with a vision for our future, and sustainability plays a big part in the product creation process.

All of our products are made from 100% GOTS certified organic cotton, which define world-wide recognized requirements that ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing. For your children’s delicate and sensitive skin, we only use environmentally friendly dyes that are OEKO-TEX certified.

Don't throw the packaging away

All our products are wrapped in a muslin cloth bag which can be reuse / recycle to reduce ecological footprint. Get inspirations on what you can do with our cloth bags.

Rinse. Dry. Reuse.

“O flock of heavenly cranes, cover my child with your wings.”

Japanese Prayer



A parent’s love is amazing. It transcends boundaries, cultures, and generations. It is able to reach all children in need. A portion of every piece you purchase will be donated to a children’s charity. It’s a blessing that we desire to pass on to other people.

We switch the charity we donate to every 6 months, hoping to reach different type of children in need.

We invite you to join us in spreading the love.